Blog · Software and startups
Promote your startup on Reddit without getting banned.
Reddit is one of the few places where a founder with no audience can still get honest feedback from the exact people they built for. It is also the quickest place to get banned for looking like an ad. The difference is almost entirely in how you show up.
Read the room before you post
- Read the subreddit's rules. Every community has its own. Many ban self-promotion outright, others only allow it in a weekly thread. Break one and the post is gone, and repeat offences can get you banned.
- Spend a week reading first. Look at what gets upvoted, how people word questions, and what the moderators remove. You will learn more from this than from any guide.
- Answer questions before you ask for attention. A profile with real, helpful comments looks like a person. A new account whose first post is a link looks like spam.
What to post
- Something useful without the link. A lesson from building it, a comparison you made, a mistake you want to save others from. If the post only works when people click through, it is an ad.
- A request for feedback, said plainly. "I built X for Y, and I'd like honest criticism" works in communities that allow it. Say you are the maker.
- A reply where it genuinely answers someone. When a thread asks for exactly what you built, say so, say you made it, and mention one limit. That is the most trusted kind of promotion there is.
What gets you banned
- Hiding that you are the founder. Always disclose. People forgive a maker; they don't forgive a disguise.
- Asking for upvotes or using extra accounts. Vote manipulation breaks Reddit's rules site-wide, not just a subreddit's, and can get the product's domain flagged.
- Posting the same thing everywhere. Copy-pasting one post across communities is the pattern moderators look for. Write for each place.
- Arguing with critics. Say thanks, say what you will look at, and move on. A calm reply to harsh feedback is often what wins the thread.
Measure it
Tag every Reddit link you share with its own source, so you can tell which community sent real visitors and which only sent upvotes. A UTM link with source reddit and the subreddit as the campaign does it in a minute.
Then do more of what worked, in the places that worked, and stop thinking about the rest. One good thread in the right community usually beats ten posts in the wrong ones.
Want this handled for you?
tellfinch does the posts, replies and search work for new businesses. A person checks every piece, and you approve it before it goes out.