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Free tool · Software and startups

UTM link builder for launches.

Tag each place you share your product with its own link, and your analytics will show which one actually sent visitors. Pick a preset, add a campaign name and copy.

Your tagged link

Fill in the page, source, medium and campaign.

How to use it

  1. Paste the page you want people to land on. Your home page, a launch page or a pricing page all work.
  2. Pick a preset or type your own source and medium. Source is where the link will be posted. Medium is the kind of channel, such as social or email.
  3. Name the campaign and copy the link. Use one campaign name per push, like launch-day, so the numbers add up in one place.

Why the tags matter

Without tags, most tools lump visits from Reddit, Product Hunt and a newsletter into one bucket labeled referral or direct. You can't tell which of them was worth the evening you spent on it.

The builder lowercases everything and swaps spaces for dashes. Analytics treats Launch and launch as two campaigns, and that quietly splits your numbers.

Want the whole job done for you?

These tools are free and need no sign-up. If you'd rather hand the work over, tellfinch writes and checks the posts, replies and search work, and you approve it.

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